Bi-Coastal's strength is a sales focus on the bottom line goal of maximizing market share for our products. Bi-Coastal utilizes a combination of direct sales, telemarketing, direct mail, faxing, e-mail blast programs, as well as performance-based incentive programs to solicit and service business with our customers. Our experienced sales and marketing personnel attend all major national trade shows and group meetings including ECRM, HDMA, and NACDS. Long standing customer relationships allow Bi-Coastal to obtain detailed and comprehensive marketing information. Our customer network provides channels for marketing campaigns targeted towards consumers, physicians, insurers, hospitals and pharmacies. All marketing and sales efforts are linked to maximize market penetration.